New Jersey Bride Magazine is the leading source for New Jersey wedding research and planning.

Their Web site featured 80 areas of search-engine optimized editorial content, an advertising banner management system, comparison shopping tool, directory search tool, and message board.

The Web site's comparison shopping tool (titled “My Notebook” on the site) allows users to create a virtual shopping list of wedding vendors in order to conduct a side by side comparison of their services.

The Web site also featured a flexible search tool of the thousands of vendors in New Jersey Bride's 80 different wedding service categories. The search results can be grouped within a certain mile radius of a zip code or town in New Jersey.