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Local Executives Provide Leadership
to State Public Relations Institute
New Brunswick, NJ (October 11, 2002) -- The New
Jersey Chapter of the Public Relations Society
of America (PRSA) held The Public Relations Institute
on Friday at Rutgers University. Over 300 members
of local PR firms, corporate communications departments
and students listened to the opening speaker Fraser
Seitel, a nationally respected authority on public
relations, underscored the increasing importance
of technology to the PR industry. This keynote
address set the tone for other meetings including
discussions noting how the web and Internet based
technology will revolutionize the way PR firms
do business and deliver service to their clients.
Michael Cherenson, The
Cherenson Group (left) and Eric Speidel,
IND, provided insights into e-business technology
in the PR industry. |
Two local executives played key roles in making
the Institute a success. The Cherenson Group's
Michael Cherenson, PRSA President, chaired the
all day meeting. His vision for the future of
the PR industry was reflected in the meetings
agenda. Parsippany based IND's Eric Speidel,
Director of Web Services, served as a presenter,
underscoring the growing importance of the Internet,
web technology and e-business technology to PR
firms, both in defining new sources of revenue
and in delivering more cost effective, timely
and quality service to clients.
The Cherenson Group and IND were well qualified
to discuss the value of e-business technology
in the public relations industry. They have been
collaborating for over five years in a partnership.
IND provides e-business technology (IT) support
at the strategic level to The Cherenson Group
to enable them to capitalize on emerging technology
to support their business strategy. This has allowed
The Cherenson Group to integrate IT into their
business plan by IND assuming responsibility for
all of Cherenson's IT needs from designing and
installing their IT system and Internet web based
services to providing maintenance and support
to their total IT enterprise. Their IT/business
partnership may represent a model for other PR
firms to emulate.
One participant at the Rutgers PRSA Institute
observed "A few years ago technology and the Internet
was not even mentioned at this type of meeting.
Today, almost every speaker mentioned the importance
of the Internet, the web and e-business to those
PR firms that wish to remain competitive." The
growing importance of e-business technology to
the survival of all businesses was underscored
at the PRSA meeting.
For more information about IND, visit http://www.indcorp.com, e-mail sales@indcorp.com or call 973-227-5020.
Press Contact:
Eric Speidel
Tel: 973-227-5020 ext. 130
E-Mail: customercare@indcorp.com
Photo Credit: Dr. John T. Whiting
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