| IND
Provides CEOs with the Answer to: "How Can I Leverage
Technology to Drive Business?"
Parsippany, NJ (April 28, 2003) -- The
#1 question facing CEOs in a tight economy is "How
can I retain profitability in a slow economy and in
the face of slow or declining revenues?" The answer
is increasingly found in the use of technology to automate
processes that can reduce costs, increase efficiency
and enhance overall company performance. Indeed, the
Internet can open the door to new markets and sales
opportunities unavailable to companies that only rely
on traditional sales and marketing resources to generate
revenues.
IND, a Parsippany based pioneer in e-business enablement
technology has recognized the inevitable shift in business
processes to ones that are more cost effective and efficient
based on e-business technology. Dr. John T. Whiting,
IND's Director of E-Business Enablement Services observes,
"This has lead to a real need for CEO level executives
to gain knowledge necessary to integrate the power of
technology into their strategic business plans without
having to become technology experts themselves."
Whiting notes, "Top executives are not getting
much help from the traditional IT service providers."
"Technology companies have a history of selling
technology as a "point solution" to MIS decision
makers at the technical tactical level with limited
requirement to articulate business value" he observes.
"They have neither learned to escalate their sales
efforts to the strategic business level nor transformed
their message to satisfy the requirements of CEO/P&L
level executives, who have limited interest in technical
jargon, but want to know how e-business technology will
impact on their company's bottom line."
So the underlying question for today's CEO is "How
can I leverage e-business technology to drive my business
and remain profitable? Dr. Whiting advises that "Three
policy changes must occur within the corporate structure
for the CEO to achieve maximum benefit from the promise
of e-business technology." Whiting identifies those
policies as "First, policy that escalates IT decision
making to the strategic business level; secondly, policy
that integrates e-business technology, as the key business
driver, into the strategic business plan, and thirdly,
policy that makes IT decision making the direct responsibility
of the CEO/P&L level executive."
"By making the use of e-business technology a
key strategic business issue, CEOs can engage in the
same rigorous analysis, planning, priority setting,
decision making and budgeting that they do to ensure
the success of other business initiatives to maximize
business performance" Whiting explains.
IND has made a study of the core e-business enablement
components essential for CEOs to have the capacity to
leverage technology to automate business processes,
achieve cost savings and drive their business goals.
This information serves as the foundation for the IND
E-Business Enablement Methodology™ which CEOs
can use to guide the escalation of IT decision making
to the strategic level, integrate e-business technology
into their business plan and manage e-business capabilities
at the CEO/P&L level.
"Until CEOs take a serious interest in leveraging
technology to drive their business interests, it is
unlikely that their companies will realize the extraordinary
power that can come from becoming e-business enabled"
Whiting predicts. "MIS decision makers generally
lack the expertise in business to be able to identify
where technology can generate impacts on business performance
which tends to reduce the likelihood of real business
impact until the CEO becomes seriously involved,"
he notes.
Dr. Whiting speculates that, "the future for most
businesses will be based on becoming e-business enabled,
and the survival of many companies may depend on the
ability of CEOs to find the answer to the question,
"How can I leverage technology to drive my business?"
For more information about IND, visit http://www.indcorp.com, e-mail sales@indcorp.com or call 973-227-5020.
Press Contact:
Eric Speidel
Tel: 973-227-5020 ext. 130
E-Mail: customercare@indcorp.com
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